Business development in the broader sense is a skill and function that can be overlooked.

This typically involves taking a step back and looking for useful connections and opportunities.

Such opportunities may not fit within an existing department or remit but can deliver significant value:

• Building a cross-industry network
• Benchmarking & measurement
• Applying innovation
• Seeking ways of adding value
• Connecting with government
• Value engineering – reducing cost whilst maintaining service
• Create or enhance the sales strategy